August 06, 2008

Stealing the Olympic Togs - Pleading Guilty !

I have to plead guilty to 185K+ victims of my idea of an Olympic viral campaign !

Check: to see an example iteration.

Born out of a problem situation : how to increase the traffic on our Campaign website for the Olympics ? Check

Note: Bring it Home is our current umbrella theme for this winter to connect with NZ Consumers.

Turned around in a couple of weeks by our agency Satellite Media ( this viral email has worked beyond our wildest dreams.

Simple idea though ... a one on one relationship between the sender and the recipient, full personalisation of the message to make it more "real".

Outstanding results and possibly a NZ First.

Guilty as charged ;-)

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