Stealing the Olympic Togs - Pleading Guilty !

I have to plead guilty to 185K+ victims of my idea of an Olympic viral campaign !

Check: http://www.nzsportsnews.co.nz/vid.php?id=185579 to see an example iteration.

Born out of a problem situation : how to increase the traffic on our Campaign website for the Olympics ? Check http://www.bringithome.co.nz/

Note: Bring it Home is our current umbrella theme for this winter to connect with NZ Consumers.

Turned around in a couple of weeks by our agency Satellite Media (http://www.satellitemedia.co.nz/) this viral email has worked beyond our wildest dreams.

Simple idea though ... a one on one relationship between the sender and the recipient, full personalisation of the message to make it more "real".

Outstanding results and possibly a NZ First.

Guilty as charged ;-)